The GaryVee Audio Experience Tips On How To Start And Grow A Personal Brand
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Jul 28, 2024 Discover how audience feedback can transform your content strategy and the power of micro-content for visibility. Learn the art of growing your podcast and personal brand through spontaneity and authentic engagement. Explore social media's role in the podcasting landscape, especially with platforms like TikTok. Find out effective ways to invite notable guests and how stepping off-brand can actually enhance authenticity. Plus, valuable insights on structured educational content and the motivation it fosters.
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Micro-Content as a Gateway
- Use 60-second TikTok videos to pique interest in longer content like podcasts.
- Drive traffic by including a link to the full podcast in your profile.
Content Evolution Based on Feedback
- Gary Vaynerchuk's content evolved based on audience feedback, particularly from parents concerned about his influence on their children.
- Initially, parents criticized him, but later, many came to appreciate his message.
Leveraging the TikTokification of Social Media
- Leverage the "TikTokification" of social media by repurposing podcast clips into short, engaging videos.
- Include calls to action within the video and its description to drive traffic to the full podcast.
