Alex Cooper launches ad agency

Alex Cooper has launched an ad agency. The Unwell Creative Agency will act “as a conduit for brands to reach Gen Z women through live events, original productions and the parent company’s podcast network.” The agency’s first deal is a multi-year partnership with Google.

Alex Cooper was one of those present at SiriusXM Media’s “Built with Audio” advertising showcase in New York yesterday. “I am a CEO and I’m a podcaster”, she said, “but all of that wouldn’t be successful if I wasn’t a marketer. Every single day I’m thinking about, ‘How can I push my product?’, ‘How can I push my podcast?’, ‘How can I push my movies, television shows, consumer products?’. At the core of it all, none of it would be as successful if I wasn’t thinking with my marketing cap at all times.”

In Spain, Isabel Coello has been announced as the recipient of the PodWoman Award for 2025. She won for her work on La Casa Grande, a documentary podcast that explores violence in intimate relationships and the recovery process of the women who have suffered it. She will be presented the award at the PodWoman event this weekend.