Mixed Signals from Semafor Media Is journalism bad for The New York Times’ business? with CEO Meredith Kopit Levien
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Jun 20, 2025 Meredith Kopit Levien, CEO of The New York Times, shares insights on steering the iconic brand through today's media challenges. She discusses the delicate balance of maintaining journalistic integrity amid commercial demands and the role of technology, particularly AI. The conversation touches on significant acquisitions like Wordle and The Athletic, highlighting their impact on audience interaction. Levien also delves into strategies for engaging younger readers and the lucrative potential of sports content, shaping the future of The Times.
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NYT Journalism Mission
- The New York Times focuses on holding power accountable, not adversarial journalism itself.
- Their mission serves society by unearthing facts that may feel tough to those in power.
AI Content Use Principles
- The Times demands fair commercial agreements for AI use of their content.
- Sustainable models must balance value for publishers, developers, and society.
Deliberate Change at The Times
- The Times deliberately moves fast on change while protecting core values that must never shift.
- These unchanging principles include truth-seeking and fearless power accountability.