Daybreak Subway is slowly doing away with what makes it Subway. Choice.
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Feb 4, 2025 Subway is navigating major changes in India, moving away from its beloved franchise model. The chain is reducing menu choices and customization, leading to concerns about customer satisfaction. Franchise owners are struggling with declining foot traffic and rising costs in a competitive landscape. The shift poses challenges for existing stores as new locations pop up, jeopardizing their earnings and future. Tune in for insights on these turbulent transformations and what they mean for the iconic sandwich brand.
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Loss of Choice
- Subway is reducing customization options, impacting its core identity.
- Franchisees report significant menu changes, limiting customer choices.
Subway Experience Gone Wrong
- Palabi Guha's recent Subway visit was disappointing due to limited customization options.
- She left without ordering, highlighting customer dissatisfaction with the changes.
Targeting Gen Z
- Eversub is changing Subway's recipes, focusing on cheaper ingredients like chicken and cheese.
- They target Gen Z with lower prices and a Domino's-like menu, aiming for broader appeal.