
Marketing School - Digital Marketing and Online Marketing Tips Where The Majority of Our Money is Going this Quarter #1903
Oct 31, 2021
Discover the power of investing in exceptional talent over traditional advertising. Learn how seasoned professionals can enhance lead generation through their extensive networks. Plus, hear insights on the evolving cryptocurrency landscape and why it’s a focal point for some investors. This discussion opens up new ideas for strategic business growth through relationships and innovative financing.
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Episode notes
Prioritize Experienced Talent
- Invest in recruiting experienced A-players.
- Their existing network and long-term client relationships can drive significant leads.
Unexpected Lead Generation
- Hiring seasoned executives with extensive industry experience has proven surprisingly effective.
- Their established relationships bring in more enterprise revenue than traditional inbound leads.
The Power of Industry Expertise
- A team member with deep travel industry knowledge brought in a client with substantial monthly fees.
- Client loyalty and positive past experiences can lead to continued business across different companies.
