The 2 Most Wasted Pieces Of Digital Real Estate… and how you can optimize them

Hey, it's Wednesday, and I've got a funny story for you. I love talking, happy or sad, it's my thing. Today, let's talk about the two most overlooked areas in digital marketing: confirmation pages and transactional emails.

Quick tip: confirmation pages matter. They set the tone for your customer relationship. Surprise them with value—videos, gifts—on that page. Don't kill the buzz after a purchase.

Now, transactional emails—they're gold. From order receipts to shipping notifications, use them wisely. Guide customers on what to do before their product arrives. Eliminate buyer's remorse and create excitement.

Bonus: think beyond digital. Handwritten notes, packaging—every touchpoint matters. Make it memorable.

Remember, these small touches can make or break your customer journey. Stay awesome!

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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.