Version 3.5 and the shape of things to come with Fathom Analytics
Dec 18, 2023
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Discussion of new features in Version 3.5, challenges in coding the UI, and the pricing increase. Development process of Version 3.5, release of interim version, and feedback received. Recent pricing adjustments and support for indie makers. Comparing website hosting and analytics in terms of costs and processing requirements. Analysis of expenses in analytics and sneak peek at Version 4.
Version 3.5 of the software includes new features and a refreshed UI, acting as a bridge to the upcoming industry-changing version four with improved speed and additional functionalities.
The podcast discusses the pricing increase, specifically for higher volume plans, while emphasizing their intention to avoid price gouging and highlighting the resource-intensive nature of analytics software compared to hosting services.
Deep dives
3.5 Software Release and UI Updates
The podcast episode discusses the recent release of version 3.5 of their software, highlighting the addition of new features such as the compare function, the ability to remove filters, and date grouping for charts. They also mention giving the user interface (UI) a fresh coat of paint, making it more similar to version four. The hosts acknowledge the challenges of working with tech debt and the effort required to code and structure the CSS for the updates. This release marks the end of version three and serves as a bridge to version four, which will come with a completely new framework specifically designed for their product Fathom.
Pricing Adjustments and Business Considerations
The episode also delves into the topic of pricing adjustments. The hosts mention raising prices slightly, but not for indie makers and small businesses, as they strive to avoid price gouging. Instead, they plan to increase pricing for higher volume plans to address their narrower margins. They emphasize their intention not to extract as much money as possible from customers and mention that they have never raised their prices before. They justify the costs of their analytics service by highlighting the processing and analyzing of data that goes beyond simply serving static files, while comparing it to hosting services that may be less resource-intensive.
Version Four Sneak Peek and Future Goals
The podcast concludes with a preview of the upcoming version four release. The hosts mention significant improvements in speed, more features, and functionalities requested by users, such as entry and exit pages, API improvements, event properties, and dynamic event names. They express excitement and confidence that version four will be industry-changing and have a substantial impact. Despite being slightly behind schedule, they reaffirm their commitment to focusing entirely on version four development and express anticipation for sharing these updates with their customers in the upcoming year.
Last week, we released several new features in our software and a fresh coat of paint in the UI. Jack and Paul discuss these features and how they relate to what’s coming up next, and they chat through the pricing increase that happened simultaneously. Lastly, they talk about why analytics software is more expensive than most hosting.
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