The Product Manager

The Most Misleading Plays in Product, Unmasked

Oct 31, 2025
In this installment, Matt Graney, Chief Product Officer at Celigo with over 20 years in B2B product, unpacks the world of misleading product plays. He highlights the dangers of vibe coding and no-code illusions, emphasizing the gap between demos and production-ready solutions. Matt warns of AI's bias and stresses the importance of judgment and rigorous user research. He also shares insights from scaling Celigo's product team, and offers valuable lessons on prioritization and the sustainable use of AI in product strategy.
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INSIGHT

Prototypes Aren't Production

  • No-code prototypes can look like real products but often lack production-grade architecture and reliability.
  • Matt Graney warns not to confuse quick demos with scalable, secure production systems.
ADVICE

Clarify Demo Versus Production

  • Explain the difference between speed-to-demo and speed-to-production to stakeholders early and clearly.
  • Use prototypes for learning and requirement clarity, not as a drop-in for production systems.
INSIGHT

Cheap Builds Raise Prioritization Stakes

  • As tooling and user skill improve, the cost to build will approach zero for many artifacts.
  • That actually increases the need for rigorous prioritization and product judgment, not less.
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