
Career Revisionist with Dr. Grace Lee
Create Your Professional Brand & Communicate it Powerfully
Apr 9, 2024
Dr. Grace, an executive coach, discusses the importance of creating a strong professional brand and communicating it powerfully. She shares 3 principles for building an executive brand, emphasizing trust, consistency, and congruency. Listeners can apply for her coaching program to develop their leadership skills and move up in their careers.
10:13
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Quick takeaways
- Your name is your brand, representing your authority in building a professional brand.
- Commitment to service and congruency are fundamental in creating a reputable executive brand.
Deep dives
Importance of Building Your Professional Brand
As you progress into executive roles, the significance of your brand grows. Building your brand establishes you as an industry expert, making you the go-to person known for your knowledge and expertise. By developing a strong brand, aligning who you are with how others perceive you, you enhance your credibility and visibility in your field. Executives must prioritize building their professional brand to be recognized as experts and ensure that their brand communicates trustworthiness and expertise.
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