4min chapter

Career Revisionist with Dr. Grace Lee cover image

Create Your Professional Brand & Communicate it Powerfully

Career Revisionist with Dr. Grace Lee

CHAPTER

Building Conviction, Confidence, and Currency in Your Professional Brand

This chapter emphasizes the importance of trust, congruency, and commitment in building a strong professional brand. It introduces the concept of 'Comseer service' to illustrate how confidence is created through trustworthiness, drawing parallels with premium customer service experiences.

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