201 - Old Forester's State of the Union with Campbell Brown, President of Old Forester

Campbell Brown, President and Managing Director of Old Forester is back on the show. If you've been a long time listener, you may have remembered him back on Episode 98. As the President of Old Forester, he oversees a lot of the brands momentum and strategy. We get his take on bourbon tariffs with international expansion along with his hope for future movie partnerships. Anyone interested in a business background, you're going to find this one entertaining.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about Marianne Eaves.
• Talk about the Brown influence on our city because you've got the Brown Hotel, The Brown Theatre, the Hot Brown, etc.
• Is there pressure to keep the Brown tradition going?
• How did you work your way up at Brown-Forman?
• What got you into the Old Forester category?
• Talk about the building and distillery.
• What about the fire in 2014?
• What chapter are we in right now in Old Forester history?
• Let’s talk about international markets and tariffs.
• What was the international growth plans for Old Forester prior to all the tariffs? Did they change or are they staying the same?
• Where do you see the Old Forester brand?
• What are you doing to elevate the Old Forester brand into a premium category?
• Talk about your team and what goes into the bottle.
• Do you take a Bill Samuels approach about not interfering with what goes in the bottle?
• Is there a brand rivalry in the company?
• Do you have to fight Woodford for barrels?
• Will you ever have 100% of production here?
• What impact did the Kingsman movie have on Old Forester business?
• Do you have a strategy to do more than Statemans?
• If you could do a movie tie in, which movie past or present would you do?
• How far down the gene pool are you to George Garvin Brown?

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