How to Replace Your Salary by Buying Mini Businesses (Greatest Hits)
Dec 14, 2023
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Stacy Caprio, an online entrepreneur, shares her journey of replacing her day job by acquiring and improving mini online businesses. She discusses the risks and rewards of this asset class, where to find these businesses, and her unique filtering criteria. She also shares quick ways to accelerate cash flow and optimize returns. Topics include buying mini businesses, transfer process, evaluating potential sites, ad placement, Apple Card features, high-yield savings, and outsourcing content creation.
Stacey Caprio focuses on AdSense sites in a specific price range when purchasing websites, confident in her ability to improve their earnings.
Thorough due diligence, including analyzing analytics and understanding the seller's motives, is crucial before buying a website.
Deep dives
Criteria for Buying Sites on Flippa
Stacey Caprio shares her filtering criteria when purchasing websites on Flippa. She focuses on AdSense sites in a specific price range, as she is confident in her ability to improve their earnings.
Importance of Due Diligence
Stacey emphasizes the importance of doing thorough due diligence before buying a website. This includes diving into the analytics, looking for red flags, and understanding the seller's reason for selling.
Active Involvement in Website Management
While the goal is often passive income, Stacey highlights the need for active involvement in managing and growing websites. This includes tasks like adding and updating content, marketing, and continuous improvement.
Leveraging Skills and Building Authority
Stacey recommends leveraging personal skills and expertise when buying websites, as it enhances the ability to create engaging content and improve authority. She also highlights the importance of link building and recommends learning from SEO experts like Brian Dean.
She ended up doing just that after acquiring – and improving – a portfolio of mini online businesses. In her case, these were websites that make money from advertising.
Now, this asset class can be risky, and Stacy is open about her early failures.
But if you have some online skills, (or management skills to bring people in if you don’t want to run the site yourself) this can be a fast-track to the cash flow you need to fund your lifestyle.
Since websites often sell for 20x monthly earnings, they’re perhaps 10-15x “cheaper” than if you were to rely solely on traditional investments and a 4% withdrawal rate.
Sound like the kind of investment that suits your lifestyle?
Tune in to episode 323 to hear where Stacy finds these businesses to buy, her unique filtering criteria, and a few quick ways she’s been able to accelerate the cash flow of her portfolio for even better returns.