The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice
Episode 535 - Testing a BookFunnel Landing Page with Matthew Holmes
Jul 10, 2024
Expert Matthew Holmes shares insights on Facebook ad strategies, highlighting open targeting over detailed targeting for improved book sales. The discussion covers using BookFunnel landing pages for e-book distribution, optimizing marketing strategies, and leveraging AI tools for ad creation.
31:05
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Quick takeaways
- Open targeting in Facebook ads can improve book sales by reaching a broader audience.
- BookFunnel as a landing page outperforms author's websites in generating subscribers and simplifying book downloads.
Deep dives
Effectiveness of Open Targeting in Facebook Ads for Book Sales
Using open targeting in Facebook ads, which involves not doing any detailed targeting, was discussed in the podcast. The guest, a Facebook ads expert, shared that after facing declining results with traditional detailed targeting methods in 2022, they switched to open targeting in 2024 and saw significant improvement in book sales. By eliminating traditional targeting methods and allowing ads to reach a broader audience, they achieved better results within a few weeks, highlighting the effectiveness of open targeting.
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