The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice

Episode 535 - Testing a BookFunnel Landing Page with Matthew Holmes

Jul 10, 2024
Guest
Matthew Holmes
Expert Matthew Holmes shares insights on Facebook ad strategies, highlighting open targeting over detailed targeting for improved book sales. The discussion covers using BookFunnel landing pages for e-book distribution, optimizing marketing strategies, and leveraging AI tools for ad creation.
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Episode notes
1
Intro
00:00 • 2min
2
Turning Point in Facebook Advertising Strategy
02:22 • 2min
3
Author Ads, Course Updates, and Writing Retreat Locations
04:12 • 3min
4
Optimizing Marketing Strategies with BookFunnel Landing Pages
06:59 • 15min
5
Marketing Planning, Reusability, and Common Facebook Ad Mistakes
21:52 • 2min
6
Optimizing Book Ads and Leveraging AI for Facebook Ads
23:32 • 7min