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2min chapter
Episode 535 - Testing a BookFunnel Landing Page with Matthew Holmes
The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice
Turning Point in Facebook Advertising Strategy
The chapter explores how shifting from traditional detailed targeting to open targeting in Facebook ads unexpectedly led to a significant and sustained improvement in advertising performance, saving the speaker's wife's book sales and income.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode