Fractional CMO Show How to Prepare for Your Best Year Yet
In this episode of The Fractional CMO Show, Casey Stanton lays down a wake-up call for marketers entering 2026. He explores the biggest trends reshaping the industry—from the over-adoption of AI and reliance on "black box" tools, to the fast-fashion era of SaaS and the rise of fractional leadership. Casey warns against outsourcing your thinking to AI, chasing shortcuts, or splitting your focus between a job hunt and fractional work. Instead, he challenges you to commit, pick a niche, and start talking to strangers—because the money you want is in their pockets.
You'll hear why Q4 is the most important time to build momentum, how to avoid undervaluing your expertise, and why the best fractional CMOs stop chasing "one trick" solutions and instead build real businesses through grit, clarity, and conviction.
Key Topics Covered:
- The hidden dangers of over-adopting AI in marketing and strategy
- Why "black box" tools can erode your fundamentals
- The fast-fashion SaaS trend—and why most of it is "beautiful garbage"
- The rise of fractional roles across the C-suite
- Why consultants fade but fractional CMOs stick
- What you must ignore in 2026: seasonality, job reports, and reputation-killing AI shortcuts
-The power of niches and why they make you unforgettable
- Why all the money you want is in strangers' pockets—and how to go get it
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📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/