The GaryVee Audio Experience How to Stay Relevant Until 2030 | Cannes Lions Live
Jun 23, 2020
Discover innovative insights on staying relevant in 2030, focusing on the future of advertising. Emotional intelligence and client value take center stage as essential ingredients for success. The conversation also highlights the necessity of nurturing creativity and adapting to evolving consumer behaviors. Plus, a reveal of a new search tool aimed at enhancing personal insights and fostering community connections adds an exciting twist. Get ready to rethink agency strategies for the digital future!
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Client Value and EQ
- Focus on bringing maximum value to clients, prioritizing their bottom line over agency profits.
- Lead with emotional intelligence (EQ) within your organization, valuing empathy and human connection.
Value-Driven Success
- The most successful advertising agencies consistently deliver the highest value to their clients.
- This principle has driven the evolution of the ad world, from creative madmen to consolidated holding companies.
Prioritizing Client Needs
- Agencies must prioritize client needs over their own P&L, focusing on delivering value and driving the client's bottom line.
- Consider alternative models like helping clients build internal agencies rather than creating separate profit centers.