Today, we welcome Howard Lorey to the show! Howard is the Executive Vice President and Brokerage Manager of Nourmand & Associates with 24 years of real estate experience. He and his team at the LA-based Nourmand & Associates closed over 380 transactions this past year with a total sales volume of over $693 million to date.  

Tracey and Howard discuss how he transitioned from being a professional musician to working under his father in real estate, and the interesting similarities he's found that have helped further his real estate career. They also talk about recruitment and training strategies, the future of agent compensation, and balancing pursuing consolidation and developing your existing assets.

Here’s a glimpse of what you’ll learn:

• Transitioning from a career in music to real estate requires a similar approach to branding and business development.
• Attracting talent involves identifying underutilized or underappreciated individuals and offering personalized business development support.
• Real estate will see more consolidation, streamlined transaction mechanics, and a continued focus on the agent-client relationship.
• Leadership in real estate involves continuous learning, perpetual growth, and a focus on developing and retaining talented agents.

Related to this episode:

• Howard Lorey | LinkedIn
• About Howard Lorey | Nourmand & Associates
• Nourmand & Associates
• HousingWire | YouTube

Enjoy the episode!

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

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