Content Is Profit Influence or Manipulation? Behavioral Science & Marketing ft. Phill Agnew (E283)
What separates good marketing from great marketing?
Marketing is much more than promoting ones’ products. It is the science behind influencing people into making a specific decision.
And even though we believe we make most of our decisions consciously; our subconscious is consistently being influenced by marketing “nudges”: specific subtle actions that shift your decision-making.
That’s what we explored in today’s conversation with our great guest, and host of the Nudge Podcast, Phill Agnew.
Some of this conversation’s #GoldenBoulders are:
🔥 Is Leveraging Behavioral Science Manipulative?
🔥 Nudges Insights: Reactance, Halo Effect, Decoys, And More!
🔥 Phill’s Favorite Nudges To Get People To Take Action!
🔥 And Much More…
Hope you enjoy this episode as much as we did!
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Resources Mentioned In This Episode:
📖 Nudge by Richard Thaler & Cass Sunstein
📖 The Art of Thinking Clearly by Rolf Dobelli
📖 Influence by Robert Cialdini
📖 The Choice Factory by Richard Shotton
📖 Predictably Irrational by Dan Ariely
📖 The Biggest Bluff by Maria Konnikova
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