Explore the surprising truth about demand—it never runs out; instead, it compounds! Selling more doesn’t diminish interest; it actually spurs growth. Learn about the three types of leads that warm up your potential buyers and why there's always more interest bubbling just beneath the surface. Discover how consistent engagement can create lasting momentum in your coaching business, leading to serious financial success.
Demand in the coaching industry compounds over time, enabling coaches to attract new leads through continuous selling rather than exhausting their audience.
Recognizing the three types of leads allows coaches to engage more effectively and foster readiness among potential buyers for future purchases.
Deep dives
The Concept of Compounding Demand
Demand in the coaching industry is not finite but rather compounds over time. This concept challenges the common belief that once a coach has sold a certain amount, they must refill their pipeline before selling again. Instead, continuous selling creates momentum and attracts new leads, leading to increased overall demand. Coaches often misinterpret the situation, thinking they've exhausted their audience, when in reality, there is always more potential waiting to be tapped into.
Types of Leads and Warming Them Up
There are three types of potential buyers, and understanding these categories can significantly alter a coach's approach to sales. Those who are ready to buy now, those who need time to decide, and newcomers can all be influenced by consistent engagement. By continuously providing value through offers and communications, the level of warmth and readiness in these leads can increase. This highlights the importance of engaging consistently rather than retreating after a launch, as it helps facilitate the transition for those who are still hesitating.
Creating Opportunities for Future Sales
The process of creating demand is akin to boiling water; it requires maintaining high energy and continuous engagement to keep the heat up. Coaches should focus on providing opportunities for their audience to connect and engage with offerings rather than pausing to 'refill' their customer base. When they make consistent, value-driven offers, more people are likely to warm up to the idea of purchasing, even if they initially hesitated. This active approach fosters a belief that there will always be more opportunities for revenue than what has previously been realized.
Do you believe that the more you sell, the quicker demand decreases? The truth is, demand never runs out: demand actually compounds. The idea that demand decreases after selling is a thought error that directly dismisses the fundamental truth of demand and keeps you playing small. Demand exists always and it compounds, grows, and gathers momentum.
Tune in this week to discover the compounding effect of demand. I share why the more you scoop up, the more demand you create over time. Learn about the three types of leads, and why, when some people buy from you, there are always two additional buyer types already warmed up by the selling you've already done.
If you want to start making serious money as a coach, you need to check out 2K for 2K. Click here to join: https://staceyboehman.com/2kfor2k!
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode