What does it actually take to sell someone on a concept, or an idea?

When you’re trying to make an impact — to motivate, influence, or sell — what does it take to be able to remove all risk and uncertainty and make a prospect say yes?

This week on the podcast, Mark gets personal. Using a story about his 15-year-old son’s plea for privacy, Mark explores some sure-fire strategies for creating the “perfect” pitch, one that removes all of a prospect’s doubts and uncertainties so they have no choice but to move forward with you.

Here are some of the topics Mark covers in this episode:

• The importance of structuring requests

• Why you should be clear about what is being asked and provide a rationale for why it's needed

• How to explain the benefits and the necessity of the request to the decision-maker

• Consider potential objections and address them proactively

• How to remove doubts and make it easier for the decision-maker to say yes

• The importance of organizing your thoughts in a structured format

• Why you need to tailor your pitch to the audience's concerns and interests

• Knowing how your request aligns with your prospect’s values or goals can significantly impact the outcome

• Why you need to ask more questions and encourage dialogue 

• What Mark’s son is ready to pitch next

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