Good Bad Billionaire

Rupert Murdoch: The Succession prequel

5 snips
Jan 23, 2024
Rupert Murdoch, the origin story of the 92-year-old media magnate. How he inherited an Australian newspaper and turned it into a global media empire. His controversial ownership, scandals, and personal life. Cost-cutting, tabloid tactics, and newspaper market dominance. His expansion and consolidation of power through various acquisitions. The power and legacy of Rupert Murdoch in the media industry and his impact on politics. Exploring the impact and legacy of a powerful billionaire.
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ANECDOTE

Murdoch's Early Empire

  • Rupert Murdoch, at 22, inherited his first newspaper and turned it into a global empire.
  • His tabloid tactics, like page three girls in The Sun, boosted sales despite controversy.
ANECDOTE

Formative Years

  • Murdoch was bullied at boarding school but excelled at Oxford, studying PPE and initially leaning left-wing.
  • His father, however, predicted his right-wing shift and his future media dominance.
ANECDOTE

Building the Empire

  • After inheriting a loss-making newspaper, Murdoch quickly adopted aggressive, debt-fueled expansion tactics.
  • He switched banks, prioritizing a smaller one that offered better terms and demonstrated his shrewd business acumen.
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