

Deloitte’s Pixel: A Case Study on How to Innovate from Within
41 snips Jun 5, 2024
Mike Tushman, a Harvard Business School professor specializing in technological change and leadership, takes listeners through Deloitte's innovative Pixel initiative. He discusses the initial resistance to adopting freelance talent in consulting and how effective leadership transformed skepticism into support. Tushman highlights the importance of selecting credible leaders and building strong networks to foster collaboration. The conversation offers a fascinating look at navigating corporate innovation and adapting traditional methods to drive successful outcomes.
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Opportunity over Problem
- Deloitte, a successful consulting firm, was not facing a problem but an opportunity.
- They aimed to disrupt the consulting industry by implementing a new way of consulting alongside their existing methods.
General Radio's Failure
- Mike Tushman's experience at General Radio, a firm with talented engineers, shaped his research on organizational change.
- Despite the talent, the company failed due to its inability to adapt to external technological advancements.
Exploit and Explore
- Companies should strive to excel in their current operations while simultaneously exploring new opportunities.
- This approach enables them to both exploit existing markets and explore new ones for future growth and innovation.