In this episode of Scrappy ABM, host Mason Cosby sits down with Mike Allton, Chief Storyteller at Agorapulse, to explore how podcasting can be a powerful tool for account-based marketing (ABM). They discuss targeting, tech stacks, and measuring podcast success beyond vanity metrics.

Best Moments:

(01:48) Targeting the right audience on LinkedIn for B2B SaaS

(06:29) Strategies to make guests comfortable joining the podcast

(10:49) Tech stack for podcast production and distribution

(15:46) Measuring success beyond vanity metrics like downloads

(21:34) Overcoming roadblocks and being patient with guests

Guest Bio:

Mike Allton is the Chief Storyteller at Agorapulse, a leading social media management tool. An experienced podcaster and content creator, Mike runs multiple shows for Agorapulse and his own AI-focused podcast. He is passionate about leveraging podcasting as a key ABM strategy and using AI to streamline the production process.