How Leaders Think with Kenny Lange

How Cam Lawson Thinks About Human Centered Communication for Deeper Connections

Nov 12, 2025
Cam Lawson, a strategic communication expert and partnership leader at Ninety, dives into human-centered communication and its role in fostering deeper connections. He discusses how digital life impacts child development and whether technology can rekindle community bonds. Cam warns against overreliance on AI, stressing the need for foundational knowledge and critical evaluation to avoid misinformation. He also emphasizes the value of one-on-one conversations over online interactions for meaningful change and community building.
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ANECDOTE

Bookstore Change Sparked Parenting Concerns

  • Cam Lawson shared a personal story about buying a fake $50 and discovering a book, sparking thoughts about raising his son amid digital influences.
  • The incident led him to reflect on social media, AI, and childhood mental health trends.
INSIGHT

Tech May Push Us Back To Community

  • Cam sees technology pushing society toward intentional community as a corrective to digital isolation.
  • He argues human relational needs will drive more community-focused behavior despite pervasive tech.
ANECDOTE

ChatGPT Fixed His TV Quickly

  • Cam described using ChatGPT to fix his TV instead of searching Google and found it effective.
  • He used this example to question whether instant answers reduce our tolerance for not knowing.
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