Straight Talk with Mark Bouris BEST MOMENTS OF STRAIGHT TALK 2025 (PART 2)
Dec 28, 2025
This highlight reel features Greg Norman, a former world No.1 golfer turned entrepreneur, discussing LIV Golf's revolutionary impact on player rights and wealth creation. Chef Andy Cooks dives into the high-pressure kitchen culture and his inspiring recovery from addiction to build a thriving online content career. Former Prime Minister Tony Abbott shares his views on leadership courage amidst the evolving political landscape. Lastly, champion jockey Michelle Payne reflects on her Melbourne Cup victory and the challenges of life in the spotlight.
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Players Lost Their IP And Earnings
- Greg Norman says players historically lost IP and residuals to institutions which limited their generational wealth creation.
- He argues owning player IP enables athletes to monetize their brand beyond prize money and performance-based pay.
Private Capital Changed Golf’s Economics
- Greg Norman framed LIV as a way to give players equity, control and new commercial opportunities.
- He credits external investment for driving production, marketing and innovation across golf.
Build Your Brand With A Team
- Greg Norman advises players to build brand equity by surrounding themselves with the right team.
- He stresses you cannot be the best athlete and manage marketing and operations alone.