Building Strength for Everyday People: Adarsh Gopalakrishnan founder of Move101 on Making Fitness Accessible.
Nov 10, 2024
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Adarsh Gopalakrishnan, founder of Move101 in Chennai, shares his journey from a school dropout to owning a unique strength and conditioning gym. He discusses making fitness accessible, how word-of-mouth drives his business rather than ads, and the prevalent protein gaps in Indian diets. Adarsh highlights the challenges posed by social media pressures in fitness, while revealing how the pandemic spurred innovation in coaching methods. His insights encourage prioritizing health over unrealistic expectations in a world increasingly impacted by obesity.
Adarsh Gopalakrishnan transformed his fitness passion into a business by creating Move 101, a supportive gym tailored for everyday people.
Utilizing word-of-mouth marketing, Move 101 boasts an impressive 80-85% client retention rate, showcasing the benefits of community engagement.
The guest highlights the critical role of proper nutrition, particularly protein, in fitness, emphasizing the need for sustainable dietary habits in India.
Deep dives
Origin Story and Passion for Fitness
The guest shares a personal experience that sparked his interest in fitness during high school when he developed a crush on a girl who admired a television personality's physique. This motivation pushed him to lift weights and maintain fitness as a constant aspect of his life, even while pursuing varied career paths in financial analysis and journalism. Eventually, he decided to turn his passion for fitness into a business, founding Move 101, a gym dedicated to strength and conditioning. This desire for personal growth and attraction to fitness led him to create a supportive environment for clients looking to improve their health.
The Importance of Community and Word-of-Mouth
Move 101 thrives on community engagement and word-of-mouth marketing rather than traditional advertising methods. The guest emphasizes that a high retention rate of around 80-85% among clients indicates the effectiveness of the gym’s unique approach to fitness. Clients enjoy the personalized attention and coaching they receive, fostering a positive and loyal customer base. This grassroots method of marketing relies on genuine client experiences, showcasing the gym's emphasis on lasting relationships and community support.
Navigating Protein and Diet Trends
The conversation covers the importance of protein in an individual's diet, identifying essential amino acids that promote cell regeneration and overall health. The guest highlights a gap in the Indian market regarding quality protein sources and discusses efforts to provide high-quality whey protein to meet client needs. He also addresses dietary trends and fads, encouraging listeners to be critical of quick-fix solutions while focusing on sustainable eating habits. Understanding the nutritional requirements and proper food choices, especially in the Indian context, remains a pivotal aspect of achieving fitness goals.
Tackling Social Media Pressure
The podcast touches upon the pressures stemming from social media, where idealized body images often dominate the narrative, driving unrealistic expectations. The guest argues that society has long been influenced by prominent figures in fitness and entertainment, and now social media amplifies these dynamics. He advocates for a broader understanding of fitness outcomes beyond aesthetics, emphasizing improvements in mobility, strength, and overall quality of life. By shifting the focus from solely looking fit to feeling better, individuals can foster a healthier mindset towards fitness.
Adapting to Challenges and Future of Fitness
The discussion reveals how the pandemic positively impacted Move 101, leading to a significant shift towards online coaching, allowing the business to expand its reach. The guest notes that such adaptations forced better communication and increased creativity, resulting in improved client experiences. In addressing the future of the fitness market in India, there is an acknowledgment of its rapid growth and the necessity for quality services that prioritize customer experience. This reflects a commitment to continuous improvement and flexibility in navigating the ever-evolving fitness landscape.
The world is getting fatter! In this episode, we dive deep into fitness and nutrition with Adarsh Gopalakrishnan, founder of Move101 in Chennai. Move101 is a unique strength and conditioning gym tailored for regular folks with little to no training background, and it also offers online coaching.
Adarsh’s journey into fitness began in an unexpected way: he started working out to impress a girl who liked the biceps of a popular MTV VJ. He had no biceps and he wanted biceps and he started lifting weight and he got biceps! Thirteen years later, he’s trained hundreds of clients both in-person and online.
Here’s what you can expect in this episode:
Adarsh’s Journey: Being an unconventional, anti-institutional kid who dropped out of school.
Right Place, Right Time: Catching the CrossFit wave in 2008–2010 and building a unique, community-driven gym.
Word-of-Mouth Success: Why Adarsh spends zero on Google or Facebook ads and still has an 80% client retention rate—higher than most big box gyms.
The Protein Problem in India: Why Indians often lack protein in their diets, the supply chain issues around whey protein, and what alternatives you can eat.
Fitness in a Post-COVID World: How the pandemic actually boosted his business and his thoughts on the global obesity crisis.
Social Media Pressure: The unrealistic expectations to look “jacked” and the common mistakes people make in strength training (like too much volume and variety, and poor goal setting).
Adarsh shares insights on improving your communication skills
Training Myths & Realistic Goals: Why you don’t have to train like a beast, loving single-leg squats, and why a six-pack is hard. But a four-pack is good enough!
The Problem with Corporate Wellness Programs: Why Adarsh isn’t a fan and his thoughts on the most effective exercises.
Navigating Diet Fads and Fitness Trends: Adarsh’s advice on avoiding the hype around the latest diet crazes, fitness gadgets, and weight-loss drugs.
The Indian Fitness Market Today: His views on why he’s not interested in scaling his business and how his philosophy on fitness has evolved over the years.
And for a fun finish: we talk about how to handle those family gatherings where well-meaning aunties offer Pepsi and jalebi when you’re trying to stay on track!