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The Indian Startup Show

Building Strength for Everyday People: Adarsh Gopalakrishnan founder of Move101 on Making Fitness Accessible.

Nov 10, 2024
Adarsh Gopalakrishnan, founder of Move101 in Chennai, shares his journey from a school dropout to owning a unique strength and conditioning gym. He discusses making fitness accessible, how word-of-mouth drives his business rather than ads, and the prevalent protein gaps in Indian diets. Adarsh highlights the challenges posed by social media pressures in fitness, while revealing how the pandemic spurred innovation in coaching methods. His insights encourage prioritizing health over unrealistic expectations in a world increasingly impacted by obesity.
45:40

Podcast summary created with Snipd AI

Quick takeaways

  • Adarsh Gopalakrishnan transformed his fitness passion into a business by creating Move 101, a supportive gym tailored for everyday people.
  • Utilizing word-of-mouth marketing, Move 101 boasts an impressive 80-85% client retention rate, showcasing the benefits of community engagement.

Deep dives

Origin Story and Passion for Fitness

The guest shares a personal experience that sparked his interest in fitness during high school when he developed a crush on a girl who admired a television personality's physique. This motivation pushed him to lift weights and maintain fitness as a constant aspect of his life, even while pursuing varied career paths in financial analysis and journalism. Eventually, he decided to turn his passion for fitness into a business, founding Move 101, a gym dedicated to strength and conditioning. This desire for personal growth and attraction to fitness led him to create a supportive environment for clients looking to improve their health.

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