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Business Daily

How social media is changing farming in Kenya

Oct 20, 2022
19:18
Snipd AI
Kenyan farmers are using social media apps to share farming tips and reach consumers directly. Challenges include poor internet and high data costs. Global leaders are investing in digital infrastructure for economic growth. Female farmers face obstacles in accessing loans for their businesses.
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Podcast summary created with Snipd AI

Quick takeaways

  • Social media platforms like Facebook and WhatsApp empower small-scale farmers in Kenya to sell directly to consumers, boosting profits significantly.
  • Ensuring safe access to the internet and investing in digital infrastructure are crucial for driving growth in emerging economies like Kenya.

Deep dives

Cathy Kamau's Farming Journey and Online Community Development

Cathy Kamau, a successful farmer from Meru County, Kenya, faced initial losses due to lack of information in onion farming. Her experience led her to start a Facebook group for farmers to share knowledge and ask questions. By providing accurate information and guidance, Cathy's online community expanded into a profitable business model offering educational programs.

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