Empowering Farming Entrepreneurs Through Social Media in Kenya

We hear from some of the many small-scale farmers in Kenya who are using apps like What’sApp, Facebook and Instagram to share information about the best way to grow fruit and veg and sell direct to consumers. From the vibrant markets of Nairobi to the lush green slopes of Mount Kenya Sam Fenwick investigates how farming entrepreneurs are using smartphones to grow profits as well as peas. But running a business online can be challenging in Kenya where internet connections can be patchy and data bundles expensive. Safe access to the internet is seen as development goal. At the 77th session of the United Nations General Assembly governments, the private sector, philanthropic funds and international organisations agreed that investment in digital infrastructure would help drive growth in emerging economies. US$295 million was committed to advance inclusive digital public infrastructure.

Presenter / Producer: Sam Fenwick Image: Cathy Kamanu; Credit: Cathy Kamanu