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Empowering Farming Entrepreneurs Through Social Media in Kenya
The chapter illustrates how farmers like Cathy Kamanu and Gladys have harnessed social media platforms like Facebook and WhatsApp to transform their farming businesses in Kenya. It discusses the shift from struggling with traditional farming methods to leveraging online communities for knowledge sharing and direct consumer connections. The impact of affordable internet access, smartphone apps, and online marketing strategies on small-scale farming success is highlighted, while also pointing out the potential risks associated with heavy reliance on social media platforms.