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Why Social Media Creators & Brands Must Embrace Change | Joel Duncan

Aug 23, 2024
Dive into the rapidly evolving world of social media and its underestimated power. Discover how TikTok is reshaping engagements and why brands must focus on building genuine audiences instead of chasing viral trends. The conversation highlights a disconnect between marketing accolades and real consumer relevance, especially among major corporations. Furthermore, learn how artists are transforming music promotion through live streaming, emphasizing authentic connections with fans over superficial metrics. It's a wake-up call for creators and advertisers alike!
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INSIGHT

Social Media's Undervalued Power

  • Organic social media creative is underestimated by almost everyone.
  • Social media ads and posts are what people actually see, not print campaigns.
INSIGHT

Archaic Marketing

  • The Fortune 500 marketing ecosystem undervalues social media.
  • Other industries are more archaic in their thinking than some forward-thinking ones.
ANECDOTE

Cannes Lions: An Industry Affair

  • Cannes Lions is a self-congratulatory event for the industry.
  • It does not reflect consumer sentiment like the Oscars or Grammys.
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