LIVE from Denver with Nora Jones! (Changelog Interviews #653)

16 snips

Aug 6, 2025

Nora Jones, the founder of Jeli.io and now a Senior Director at PagerDuty, shares her journey from entrepreneurship to acquisition. She reveals the emotional rollercoaster of selling her company and integrating it into a larger platform. Nora discusses the evolving role of AI in incident management and the complexities of team communication in remote settings. The conversation dives into the balance between AI and human expertise, providing insights on product strategy and how technology shapes teamwork in today's fast-paced environment.

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ANECDOTE

Jelly's Origin Story

Nora Jones founded Jelly in 2019 inspired by her prior engineering experience handling incidents at major companies.
Jelly was born from a desire to improve communication and learning during incidents that she personally wished she had.

ADVICE

Acquisition Advice from Nora

When considering acquisition, focus on the benefit to the industry and product reach, not just personal gain.
Align your product with a bigger platform to maximize impact and distribution.

INSIGHT

Jelly Expands in PagerDuty

Jelly is integrated into PagerDuty and made available across all plans to increase accessibility.
Expanding features to more customers reflects true product value beyond tiered pricing limits.

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We’re LIVE at the historic Oriental Theater in Denver, CO with Nora Jones. Nora is the founder of Jeli.io, recently acquired by PagerDuty and she’s been shaping the way we think about reliability, incident response, and human-centered engineering for years.

We get into the real story behind the deal. Not just the headline, but what it’s like selling your company, what it takes to actually integrate a product into a larger platform, how customers responded, what changed for her team, and why her new role at PagerDuty is basically everything she was building Jeli for.

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Featuring:

Nora Jones – LinkedIn, X
Adam Stacoviak – Website, GitHub, LinkedIn, Mastodon, X
Jerod Santo – GitHub, LinkedIn, Mastodon, X

Show Notes:

Something missing or broken? PRs welcome!