The Foundr Podcast with Nathan Chan 525: They Made $25,000 in Two Weeks Launching Their Haircare Brand | Rina Gocaj & Floriye Elmazi [VIDEO]
In this interview, Rina Gocaj and Floriye Elmazi, the co-founders of SISTERWOULD, share their inspiring journey of creating a beauty brand that prioritizes inclusivity and purpose. From struggling with postpartum hair loss to discovering the need for better hair care solutions, Rina and Floriye explain how their personal experiences led to the creation of SISTERWOULD. They dive into the challenges of developing their innovative products, including the decision not to patent their tactile imprinting system to encourage industry-wide inclusivity. The duo also discusses their strategic pre-launch efforts, which included building a community and leveraging their backgrounds as influencers.
In this episode, learn learn:
- How to leverage personal experiences to create innovative products
- The importance of inclusivity in the beauty industry
- How to build a brand with purpose with a focus on community
- Strategic pre-launch marketing and influencer collaborations
- Overcoming challenges in product development and manufacturing
- Tactics for building customer loyalty and driving repeat sales
- And much more beauty brand advice…
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