How to Pivot a Content Strategy: Lessons from Siege Media

1:23: How we approached content creation without link building and the results of that

2:00: Is it possible for an agency to outrank a SaaS brand?

3:04: Keyword strategy after evaluating new and old content

5:35: Thinking through B2B content marketing for niche industries (like us!)

6:48: How we evaluate our domain authority to the competition

8:45: Balancing content creation for different levels of decision makers

10:00: How companies are propping up their domain authority via acquisitions

12:07: Thinking outside the /blog/ for content creation

17:10: Looking at content types that make us unique

19:00: Balancing your unique value proposition and not getting pigeonholed

22:33: Bringing multiple team members into your B2B content marketing