Coffee with Kim Mini-Workshop: AI Tools - What, How, When To Use Them With Martin Waxman
The truth is no one is an “expert” when it comes to AI. At least not yet. But some people, like Martin Waxman, have dove head first into the deep end of Artificial Intelligence and they’re learning as fast as they can so we can copy their homework. In this discussion Martin shared with us the steps he takes to implement new tools in digital marketing, what big mistakes to avoid and we got creative about what we think the future of AI might look like. (it has something to do with cookbooks and magic!) He shared TONS of resources that we’ll link here. If you have any questions you want to pop into the chat head over to YouTube or LinkedIn and ask away!
Notes:
10:41 How to pick good AI tools
16:46 Applying AI to large corporations
17:45 Steps to implement AI in marketing
18:10 Biggest mistake to avoid
30:20 The future of AI
40:33 Resources for learning AI
If you loved this episode you should check out this episode ChatGPT 101 With Dave Birss
Links:
Connect With Martin On LinkedIn Here
Martin’s Course, Generative AI For Digital Marketers
AI Tools:
HyperWrite for marketing or communications
Bing Create for creating images from text
Newsletters:
Ethan Mollick’s newsletter - One Useful Thing
Martin’s Digital Marketing Trends Newsletter
Podcast:
Books:
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