The truth is no one is an “expert” when it comes to AI. At least not yet. But some people, like Martin Waxman, have dove head first into the deep end of Artificial Intelligence and they’re learning as fast as they can so we can copy their homework. In this discussion Martin shared with us the steps he takes to implement new tools in digital marketing, what big mistakes to avoid and we got creative about what we think the future of AI might look like. (it has something to do with cookbooks and magic!) He shared TONS of resources that we’ll link here. If you have any questions you want to pop into the chat head over to YouTube or LinkedIn and ask away!

Notes:

10:41 How to pick good AI tools 

16:46 Applying AI to large corporations 

17:45 Steps to implement AI in marketing 

18:10 Biggest mistake to avoid 

30:20 The future of AI 

40:33 Resources for learning AI

If you loved this episode you should check out this episode ChatGPT 101 With Dave Birss

Links:

Connect With Martin On LinkedIn Here

Martin’s Course, Generative AI For Digital Marketers

AI Tools:

HyperWrite for marketing or communications

Bing Create for creating images from text

PI app

Newsletters:

Ethan Mollick’s newsletter - One Useful Thing

Martin’s Digital Marketing Trends Newsletter

Axios HQ

Eliezer Yudkowsky

Future Of Marketing Institute

Podcast:

Lex Fridman’s Podcast

Books:

Life 3.0 by Max Tegmark

If you enjoyed today’s episode, please:

1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today’s episode.

2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!

3.) Leave a positive review (shameless, but someone’s gotta say it right?!)

4.) Subscribe for new episodes every Tuesday on your favorite podcast app.

Connect with Kim over on the socials!

• Instagram + TikTok: @kimkaupe
• LinkedIn: https://www.linkedin.com/in/kimkaupe