#BestOf2019: How to Start Your Very First ABM Program w/ Lauren Vaccarello

In this episode (part 1 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast. No. 4 in our countdown of the Top 20 episodes of 2019. Lauren breaks down 3 clear & measurable goals they defined at Box when starting their ABM program: 1) Provide Account Intelligence 2) Drive Awareness & Engagement 3) Help Sales Land & Expand Check out Lauren's slide deck on the ABM effort her team executed at Box & what they learned here: https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)