
Tasteland Ep. 67: Don't forget the reader ft. Adam Voith
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Nov 5, 2025 Adam Voith, a novelist and the mind behind Little Engines magazine, dives into the dynamic world of publishing. He advocates for putting readers first, arguing that the industry often neglects them. Voith shares insights on treating books like consumer products versus cultural artifacts. He stresses the importance of building relationships with writers, likening his approach to that of a record label. The conversation touches on the challenges of marketing for artists and how writers can embody small business principles to thrive.
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Treat Magazines Like Record Labels
- Adam argues magazines should behave like record labels by building rosters and nurturing writers over many projects.
- He believes the reader is currently the most neglected part of the publishing ecosystem.
Submission Culture Distracts From Readers
- Adam diagnoses 'submission culture' where magazines attract submitters more than readers during open calls.
- He finds it depressing that attention spikes for submissions rather than readership.
Cultural Liberalism, Operational Conservatism
- Daisy observes publishing is politically liberal yet operationally conservative, resisting simple practical changes.
- That conservatism explains many avoidable inefficiencies in publishing operations.








