A well-crafted story can fuel connection. It can inspire trust and entertain. Better still, it can have a ripple effect. Yet most of us avoid telling stories. Instead, we stick to the facts and emphasize the data. Now, even if we believe this is the best way to convey information, our brains, if they could talk, would disagree. That’s why, if we want to connect, persuade, or just keep our audience’s attention, we need to get better at storytelling. That’s why I wanted to speak with Karen Eber, author of the book, The Perfect Story: How to Tell Stories That Inform, Influence, and Inspire. Karen not only explains why stories matter, she also explains how to craft them. Every section of this book is filled with takeaways you can immediately put into practice. It’s a book I’ll return to again and again. Episode Links How Your Brain Responds to Stories and Why They’re Crucial for Leaders The 4-Part Structure to Telling Great Stories Vanessa Bohns on How We Influence Others The Team Learn more about host, Gayle Allen, and producer, Rob Mancabelli, here. Support the Podcast If you like the show, please rate and review it on iTunes or wherever you subscribe, and tell a friend or family member about the show. Subscribe Click here and then scroll down to see a sample of sites where you can subscribe.