Marketing can do a lot to bring new leads to your auto repair shop, but it’s up to the people answering the phones to turn them into customers. We’ve seen quite a few times where one of our clients says their marketing isn’t working, but the numbers don’t lie. Their marketing was working but their phone skills were just plain bad. Good marketing with poor phone skills equals wasted money. Our guest today is Cecil Bullard from the Institute for Automotive Business Excellence. Cecil teaches phone skills to service advisors that make a tremendous positive impact on the shops they serve. Cecil shares some of his knowledge of how to turn shoppers into clients for life.

Talking Points

There is a point where marketing is handed off to sales
How to you set the tone for the phone call
What to do when someone calls asking for a price
How to handle callers who think they are calling the dealership or another shop?
What to do with price shoppers
How to handle it when you’re on a call and get another call
What to do when you’re on a call and you get a walk-in
What information you should get from a caller
How to ask for the appointment

How To Get In Touch with The Institute

Website - https://www.wearetheinstitute.com/

Online training - https://www.gearforshops.com/

Facebook - https://www.facebook.com/Iforabe

How To Get In Touch with Shop Marketing Pros

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com

Facebook - facebook.com/shopmarketingpros

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Phone Skills Amplify Your Marketing With Cecil Bullard [E045]