The Morning Brief The Labubu Lowdown
Jul 3, 2025
In this engaging discussion, Abbas Ali Zaveri, founder of Hype Fly India, shares insights on the explosive rise of Labubu collectibles in India. From niche toys to coveted items driven by celebrity endorsements, Labubu's market has exploded—from ₹4,000 to over ₹1 crore. Zaveri dives into the reselling craze and the challenges of authenticity in a landscape battling counterfeits. The conversation also highlights how this trend is transforming the demographics of collectors, particularly the rising participation of women, fueled by community and exclusivity.
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Labubu's Global Hype and Appeal
- Labubu toys are a global collectible phenomenon fueled by celebrity endorsements and social media hype.
- They range widely in price, attracting primarily adult collectors in India, showing a crossover from niche to broad appeal.
Celebrity Influence Spurs Demand
- Celebrity endorsement from global stars triggered Labubu's worldwide explosion and demand in India.
- Social media unboxings, makeup, comedy reels further fuel awareness and hype among Indian consumers.
Nikhil Jain's Reselling Experience
- Nikhil Jain started reselling Labubus in India in December 2024 with little traction initially.
- Demand surged 100x in two months, selling 20-25 Labubus a day and some for up to 45,000 rupees.