In today’s episode, we’re talking all about attention—how to get it, keep it, and make it work for your business. Here’s the deal: attention without action is a liability, and I’m breaking down exactly how to avoid that trap. We’ll dive into how effective communication and understanding your customer journey are key to turning leads into loyal customers.

I’m also sharing my triage approach for diagnosing business problems, so you can spot the symptoms and tackle the root causes. Whether you’re struggling with conversions or just want to sharpen your strategy, this episode is packed with actionable steps to help you create a clear path for your clients. Plus, we’ll talk about why every challenge in entrepreneurship is really just a chance to grow. 

So tune in to learn how to:

• Pair attention with clear next steps to avoid it becoming a liability
• Master the customer journey to drive business success
• Identify patterns in your business to address underlying issues
• Stay aware of business symptoms to make smarter decisions

Join us at the next event, scheduled for November 14th-16th in Montana, and take your business to the next level!

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We weren’t meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!

Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)

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We’ve made it easy to see George’s top 10 book recommendations! Click here to find George’s top 10 recommended books for mindset, customer journey, and relationships. 

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Questions or comments about the episode? I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms. 

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Links not showing? Hop on over to our podcast blog, mindofgeorge.com/podcast for all the links from the show notes.

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What do we talk about in this episode?

00:00 Introduction: The Lead Conversion Dilemma
01:14 Understanding the Attention Liability
02:20 The Changing Dynamics of Sales
04:02 The Role of a Triage Nurse in Business
06:28 Decoding the Customer Journey
06:48 The Five Buckets of Business Success
07:44 Avoiding the Symptom Trap
08:49 The Importance of a Clear Path
09:54 Solving the Challenge Participation Gap
11:32 The Ape Sandwich Framework
13:11 Effective Communication in Customer Journey
15:34 Diagnosing and Documenting Symptoms
16:38 The Emotional Side of Business
19:00 Iterating for Success
26:06 Conclusion: Celebrate Your Progress