#304: The 10 Most Brutal Client Acquisition Mistakes That Are Wrecking Your Earning Potential

Client acquisition is obviously an important part of running a freelance business because it’s how you make sure you keep getting paid every month.

Despite how obvious this is, many freelancers don’t take this seriously enough... and it shows when work dries up and you're back into the dreaded feast-or-famine cycle.

If you worked in a day job that decided to stop paying you for weeks or months at a time, you'd probably do something about it. However, many freelancers never do anything about this in their own business.

They just keep showing up to "work" week after week, month after month, accepting their fate.

If you'd like to be a better "boss" to yourself and actually make sure you get paid every month, this week's episode is all about avoiding some of the most common client acquisition mistakes

If you stop making these mistakes and start taking client acquisition seriously, you’ll have more stability, better projects, and fewer dry spells. What’s not to like about that?

In this episode you’ll discover:

• Avoiding the basic mistakes that you make during client acquisition
• Adding value as a freelancer
• Why a high close rate is dangerous for your business
• How to increase your sales with a high-quality follow-up sequence
• Fix your pricing model!

For full show notes, visit https://6figurecreative.com/304