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The "It" Factor Observation
- Craig Groeschel observed vastly different outcomes across church locations despite similar inputs (buildings, staff, teaching).
- This sparked a study on the "it" factor in leadership and organizations.
The Elusive Nature of "It"
- "It" isn't a model, system, or program, and one person rarely creates it, but the wrong person can kill it.
- It's also contagious; you can catch it if you don't have it, but it can be lost even if you do.
Leadership's Reflection
- Organizations with "it" are always led by leaders who possess "it."
- An organization reflects its leadership.