Content Inc. - The Podcast
Episode 16: Build The Base, Then Diversify Content {with Jon Loomer}
Jan 20, 2015
Guest Jon Loomer, a Facebook Marketing Expert, shares how he grew his audience and revenue by building a solid content base with over 600 blog posts. He explains the importance of diversifying content through various platforms and creating products that his audience wants.
06:55
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Quick takeaways
- Consistently create a large volume of high-quality content to build a solid audience base before diversifying content offerings.
- Transition from content creation to implementing sophisticated marketing strategies to convert the audience into customers and boost business growth.
Deep dives
Importance of building a base and diversifying content
The podcast discusses the importance of building an audience by creating consistent content over a period of time. The host emphasizes that most successful entrepreneurs in the content marketing space have initially focused on creating a large volume of high-quality content, such as blog posts, over the course of at least a year. As their audience base grows, they begin to diversify their content offerings, including videos, podcasts, and speaking engagements. This allows them to scale back on personally creating content and involve others in content creation. By building a solid base and diversifying content, entrepreneurs can maintain audience engagement and expand their reach.
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