Episode: 80: What no one teaches you about going viral on TikTok and Instagram
Apr 25, 2025
Explore the intriguing world of going viral on social media! Discover what virality truly means and the surprising aftermath of sudden fame, from soaring follower counts to media attention. Learn the key pitfalls to avoid, how to handle hate comments, and the essential preparation needed before your big break. The discussion also covers engagement strategies and mental health tips for creators. Get ready with a checklist to maximize your next viral moment and protect your brand while navigating the online chaos!
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insights INSIGHT
Virality Is More Than Views
Virality can mean more than just views; it includes impact on culture and media mentions.
A video with 1-5 million views can still create significant engagement and brand opportunities.
question_answer ANECDOTE
First Viral Video Experience
Steven and Giselle's first viral TikTok gained 30K followers in a day.
They were overwhelmed by rapid comment growth and struggled to respond quickly.
volunteer_activism ADVICE
Capitalize Quickly On Virality
Immediately optimize your link in bio to direct viral traffic to other platforms.
Capitalize on momentum by quickly posting variations or related content.
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In this episode of The Creator Passport Podcast, we’re sharing everything no one tells you about what actually happens when your content goes viral on social media, whether it’s your first time or your tenth. From hitting millions of views overnight to navigating hate comments, crashing your inbox, and even landing in the Washington Post and Fox News, we’re breaking down the real-life aftermath of virality. More importantly, we’re giving you the exact strategies to prepare, capitalize, and protect your brand when your post takes off.
We’re diving into:
What “going viral” really means (and the 3 types of virality no one talks about)
How our first viral video gained us 30k+ followers in 24 hours
The biggest mistakes we made after going viral and how to avoid them
The power of timely CTA's, pinned posts, and optimizing your link in bio
Why having something to promote is essential BEFORE you go viral
How one viral Coachella video led to news interviews and thousands in sales
What to do when the wrong audience (or haters) starts showing up in droves
Why Manychat can both supercharge AND temporarily crash your account
The viral video that nearly tanked someone’s niche and how to prevent that from happening to you
What to do when your analytics go haywire and brand deal demographics shift
How to mentally protect your peace as a creator when hate starts pouring in
Plus, we’re sharing a checklist of the 5 things you should set up TODAY to be ready for your next viral moment.
👉 BONUS: Want our viral-ready checklist and tools?
Grab our FREE Paid to Post Blueprint to start monetizing your content, even if you’re just starting out:
The Creator Passport Podcast