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Token CEO
Barstool Sports’ Biggest Sales Night
Sep 15, 2022
New head of sales at Barstool Sports, Matt Berger, discusses the uniqueness of Barstool to advertisers and the significance of the 2022 Upfront event. The podcast touches on the success of Barstool, professional dress code in sales, brand safety, client retention, and strategies for navigating the media industry. Tips on mastering presentations, brand advertising, and starting off meetings are also shared.
59:05
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Podcast summary created with Snipd AI
Quick takeaways
- Barstool Sports' success lies in authentic content and strong fan engagement.
- The Business to Business night highlights Barstool's unique offerings to advertisers.
Deep dives
Understanding the Role of Talent Endorsements in Driving Sales
When talent, male or female, endorses a product at Barstool Sports, their fans buy into it, leading to successful product placement and promotional campaigns.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode