Barstool Sports’ Biggest Sales Night
Work with Erika Ayers Badan
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Success with Brand Safety and Client Retention
This chapter explores Barstool Sports' success with big deals and upfronts, highlighting the importance of brand safety in content creation and advertising. It emphasizes the high client retention rate and the effectiveness of maintaining brand integrity. Strategies for achieving brand safety, such as categorizing content and utilizing tools like Page Social, are discussed, along with the positive impact on advertisers and audience perception.
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