My Amazon Guy Effective Strategies to Reduce ACOS - Weekly PPC Q&A with Matthew Davis & Faith Denniston 09.06.2022
YouTube Link: https://youtu.be/hU21isVTvUI
00:00 Introduction
10:20 My individual account has been deactivated, and now I want to open a new account based on my new LLC, how do I do it? Will I need an account of someone else?
11:03 Amazon cramped down on our restocking limits, and now we have 6,000 more in the warehouse than our allocation. 2 of our SKUs have only 2 months of inventory vs. 2 others have 6 months of inventory. If you were me, would you create a removal order to create room to ship in the 2 SKUs? Also, will the removal numbers be reflected right away, so we can ship immediately? Thank you!
13:17 For international marketplaces, do you know how we can port over our stores from the US? Thanks!
14:13 Lastly, how do I see the attribution from off-Amazon platforms like Facebook, IG, and google ads? Does Amazon have a report to see these? Thanks!
15:11 Hello guys :-) Can you give any examples of ad spend cannibalization, please? thank you so much
17:34 I am struggling to make my new products campaigns get any impressions, any advice
20:47 My PPC campaigns for a new listing are not getting impressions. the KWs in those campaigns are in my listing, A+, search term, etc. What should I do?
23:19 The brand search query report, how are the search terms ranked? Based on what we are performing best on or what we need to focus more on?
24:21 When optimizing PPC campaigns, is it fine to adjust bids and add negatives at the same time? Because how will we know which optimization was effective in improving the campaign?
27:01 Thanks for the valuable content like always…our Ads spend has increased since July but so have our sales…our TACOS is at 15% …any other tips to lower Tacos while still being aggressive in growth?
32:38 I launched a Tumblr catered to the crypto/bitcoin community. How would you advise I run PPC? Crypto KWs either have very little search volume or very high bids. For example, the only KW with high SV in crypto is 'crypto wallet' but the suggested bid is $10. I need advice on how to run PPC / what to target. Tumblers are 90% bought by women, while crypto is 90% by men. In short, how do I launch a product that is solely bought by women but catered to a niche that is solely for men? Crypto. a niche with low search volume and a limited variety of keywords.
38.29 My listing has been category orphaned. There is no BSR and it's been removed from its category, this is a type of suppression. I've tried a full template upload but that didn't work, what else to do?
39:42 Hey MethewJust Got a New Account for managing PPC. last VA did much spend on PPC and the product is much more competitive. what should be my strategies to get sales on low spending? without PPC not getting Sales.
41:56 Suggest Any effective strategy to reduce ACOS in a 15Days Thanks
44:10 My individual account has been deactivated, and now I want to open a new account based on my new LLC, how do I do it? Will I need an account of someone else?
45:00 Inside an ad group, there is a suggested bid value, but in the targeting tab there is a different suggested bid value, what do you see as the truly suggested bid?
48:21 Hey I was wondering if you had any advice for KDP authors regarding PPC since the profit margin is so small ($3 - $4)
53:41 I have an exact campaign for the Kw "A B C", having impressions and clicks as usual, but in another exact campaign "A B" with more search volume. I'm barely getting impressions and clicks, even bidding 200% above the suggested bid, what could be the problem here?
56:31 Asked for support for access to new video features, but they were clueless. How best to contact support for access?
59:10 Can you speak on the da