Imagine a world where your every click, every second spent on a webpage, subtly influences online rankings and guides your digital experience. 

A world shrouded in mystery, where the secrets of SEO are guarded by the titans of the digital realm, and the inner workings are so intricate that even experts find them challenging to understand.

Join Mark on an exhilarating journey with the man who infiltrated the heart of Google and unearthed secrets that will forever alter your understanding of SEO. Together with an army of Google quality raters, Cyrus Shepard helped shape the destiny of digital content. Their mission: to train machine learning algorithms, steering them towards a human-like evaluation of content quality. 

Cyrus Shepard, the mastermind behind Zyppy SEO, has over ten years in the game and knows a thing or two about what makes search engines tick. In an attempt to learn more, he became one of 16,000 people around the world who work as a Google Quality Rater: a trained Google contractor whose job is to rank the quality of websites and their content. 

Here are some of the topics Mark and Cyrus discuss in this episode:

• What Google Quality Raters actually do

• How Google uses their quality raters to train its machine-learning algorithms

• The ways Google has been stretching the truth and why

• Why Cyrus had to stop thinking like an SEO expert and start thinking like a user

• The benefits of understanding modern SEO practices

• How Google rates good quality content

• Why quality content continues to be king

• Why your content has to be better than AI-generated content

• Strategies for creating content for both the user and search algorithms

• Why branded content is so important

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