New Books in Popular Culture

Katie Rose Hejtmanek, "The Cult of CrossFit: Christianity and the American Exercise Phenomenon" (NYU Press, 2025)

Apr 21, 2025
Katie Rose Hejtmanek, a cultural and psychological anthropologist, explores the intriguing intersections of CrossFit and American Christianity. She reveals how CrossFit embodies elements of cultural Christianity, with intense workouts paralleling themes of salvation and community. Hejtmanek discusses the transformation of traditional hero narratives, especially through the empowerment of women in the sport. The episode also touches on the controversies surrounding the brand, including its founder and issues of inclusivity and health advocacy in the face of societal shifts.
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INSIGHT

CrossFit's Cultural Christianity

  • CrossFit embodies cultural Christianity shaped by American values, not just religious tradition or practices.
  • This cultural Christianity subtly influences CrossFit's narratives and practices without overt religious identity.
ANECDOTE

Salvation Language in CrossFit

  • CrossFitters describe transformative journeys using Christian salvation language despite not practicing religion.
  • Terms like cult members and converts show how Christian narrative forms shape CrossFit community identity.
INSIGHT

Demographics of CrossFitters

  • CrossFit in the U.S. primarily attracts an elite, mostly white demographic with high income and education.
  • It also includes a significant portion of veterans, police, and niche community groups in some gyms.
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