#163: Katie Emerson & Tony Miano - Kyowa Hakko's Setria Glutathione & Cognizin Research Updates

In this episode of the PricePlow Podcast, Mike and Ben welcome back Katie Emerson of Kyowa Hakko USA after Katie’s year and a half hiatus from the PricePlow Podcast. They’re joined by first-time guest Tony Miano, Director of sales and business development and the man behind putting Cognizin® citicoline into so many numerous beverage innovations. Recording from Expo West 2025 at the Kyowa Hakko booth, the team dives into exciting research developments for both Cognizin and Setria® Glutathione, with particular focus on Setria for sport applications.

Katie Emerson is Back, and Doing Serious Research at Kyowa Hakko

Katie, now Senior Manager of Scientific Affairs at Kyowa Hakko, shares her enthusiasm for leading multiple new research initiatives, including three upcoming Cognizin studies and renewed research on Setria Glutathione. The conversation explores how Kyowa bridges academic rigor with practical industry applications, uncovering quality structure-function claims based on existing research while developing new studies to expand their ingredients’ potential applications in sports nutrition and cognitive health.

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https://blog.priceplow.com/podcast/kyowa-hakko-2025-research-updates

Video: Mike and Ben Interview Tony and Katie at Expo West 2025

https://www.youtube.com/watch?v=N5QmZWwotqc

Detailed Show Notes: New Research Underway at Kyowa Hakko

It’s good to be back!

• (0:00) – Introductions: Reconnecting with Katie Emerson at Expo West 2025
• (3:00) – Katie as the Bridge Between Academia and Industry
• (4:15) – Expanded Structure-Function Claims for Cognizin
• (7:15) – Deep Dive on Aldehydes and Oxidative Stress
• (8:30) – From “Supports” to “Improves”: Strengthening Claims
• (10:15) – New Research Areas: Mood, Motor Function, and Sports Performance
• (11:30) – Setria Glutathione and Cognizin Connection
• (12:30) – Kyowa Hakko’s Approach to Ingredient Synergy
• (14:00) – Review of Setria Research Studies
• (16:30) – Extracting Value from Imperfect Studies
• (18:30) – Setria for Sport: Rebranding and Positioning
• (20:30) – Labeling and Positioning Setria for Sport
• (22:15) – Solution-Based Approach to Customer Needs
• (23:15) – Flow-Mediated Dilation and Claims Development
• (24:45) – Navigating Regulatory Language for Pump Claims
• (26:00) – Oral Glutathione Bioavailability
• (29:15) – Closing Remarks and Acknowledgments

Where to Follow and Learn More

• Kyowa Hakko USA: PricePlow.com/kyowa-hakko and kyowa-usa.com
• Katie Emerson: LinkedIn
• Tony Miano: LinkedIn
• Cognizin Citicoline: blog.priceplow.com/supplement-ingredients/cognizin
• Setria Glutathione: See GHOST Vitamin C + Setria Glutathione

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