How I Made it in Marketing Marketing & Communications: Rebranding from GE, building a CRM for Comcast, and much more (episode #21)
“The key to transformative marketing is a transformed marketer,” Flint McGlaughlin taught in Landing Page Creation and Optimization: 6 key questions to prepare the marketer (https://meclabs.com/course/lessons/landing-page-creation-and-optimization/).
My latest guest made a hugely transformative change, rebranding her company from General Electric. Imagine having to rebrand from one of the most legendary brands of all time – Thomas Edison, Menlo Park, the light bulb, the Carousel of Progress at Tomorrowland, “We Bring Good Things to Life,” and on and on.
So I had to ask her – what did you have to transform in yourself to make this major marketing transformation possible?
Hear that story, and so much more, in my discussion with Meghan Gainer, Vice President of Marketing and Communications, DSD Renewables (https://dsdrenewables.com/).
DSD was formerly known as GE Solar and is now owned by BlackRock Real Assets. Gainer has managed budgets from $1 million to $10 million and teams from three to 15 people.
Stories (with lessons) about what she made in marketing
- Put stock in your own brand
- When no one is raising their hand for something that can make an impact, raise your hand
- Customer experience and feedback are vital to success
- Your company is not your advocate, you need to advocate for yourself
- Appreciate your employees – let them challenge themselves, provide feedback and grow…even if it means you’re going to lose them.
- When you find people you work well with, stick together and you’ll always enjoy what you do.
Related content mentioned in this episode
Customer-First Marketing: The customer is always right … but not always right for your company (https://sherpablog.marketingsherpa.com/b2c-marketing-2/customer-is-always-right-but-not-always/)
The Indefensible Blog Post: Forget Charlie Sheen, here are 5 marketing lessons from marketers (https://sherpablog.marketingsherpa.com/marketing/marketing-lessons-peers/)
Data Poetry in Marketing, PR & Corporate Communications (Podcast Episode #17) (https://www.marketingsherpa.com/article/interview/data-poetry)
14 Strategies for Hiring and Retaining Marketing Professionals (https://www.marketingsherpa.com/article/case-study/marketing-hiring)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).
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